Festivals are often the lifeblood of many local, regional and even national economies and as July flames out it is probably time to book that once-in-a-lifetime experience. Here are seven festivals to see and be seen at, somewhere on the planet:

July 14, Bastille Day - France

Bastille Day is the largest public event in France, when its citizens celebrate the anniversary of the storming of the Bastille on July 14, 1789. This was the beginning of the end of the French monarchy, launching the French Revolution.

Most people celebrate by relaxing with their family and friends, usually enjoying the excellent weather outdoors with picnics and barbecues. However, there are many special events hosted all around the country that aim to bring locals and tourists together in celebration.

A highlight of the celebrations is the firework displays across France. The most spectacular event is in Paris at the Champ de Mars, opposite the Eiffel Tower. Huge crowds gather here for a gigantic fireworks display that is usually preceded by a classical music concert.

June 20-July 6, Summerfest, Milwaukee

Summerfest is a series of concerts over three consecutive weekends in late June and early July. Located in downtown Milwaukee, 12 stages will host some of the biggest acts on the planet.

Officially crowned the World’s Largest Music Festival by the Guinness Book of World Records in 1999, there is something for everyone. This year, expect Mötley Crüe, Keith Urban, Maroon 5 and Lil Uzi Vert to headline, with each act promising to bring along their own special guests.

7 Must-See Festivals In July 2024 - The Wise Traveller - Summerfest 2008

June 29-July 6, National Cherry Festival, Michigan

From concerts to volleyball tournaments, the National Cherry Festival is a celebration dedicated to cherries. These sour cherries from Michigan are best for your jams, preserves and cocktails. Slip over to the Bayside Music Stage, where you can enjoy, without irony, the Goo Goo Dolls, Dylan Scott and comedian Gabriel “Fluffy” Iglesias.

July 19-28, Tomorrowland, Belgium

If you happen to be in Europe and into electronic dance, then Tommorowland is where you will be gravitating. Held, naturally in the town of Boom, in Belgium, the event offers electronic dance music fans the best in the industry today.

July 5-20, Montreux Jazz Festival, Switzerland

The Montreux Jazz Festival is in the top 1% of music festivals. It has hosted some of the best musicians of our generation, from Aretha Franklin and Queen to Stevie Wonder. At this year’s festival, you’ll be able to feast your eyes on Kraftwerk, the Smashing Pumpkins, Deep Purple, PJ Harvey, Jamie Cullum, Diana Krall, Massive Attack, Lenny Kravitz, Sting, Rag ‘n’ Bone Man, Raye, Softcell and Duran Duran.

7 Must-See Festivals In July 2024 - The Wise Traveller - Roskilde festival 2003

To July 6, Roskilde Festival, Denmark

This annual festival attracts different aspects of the music genre landscape, meaning that it captures the attention of different music fans from across the globe. With the likes of the Foo Fighters and Doja Cat attending the festival is also hosting its arts and activism programme with artists seeking to raise awareness about a number of critical global issues.

July 14-20, Reggae Sumfest, Jamaica

Reggae Sumfest, the crown jewel of Jamaican music festivals, is a vibrant celebration of reggae music and culture that takes place annually in Montego Bay, Jamaica. Renowned for its electrifying performances by local and international reggae artists, the festival ignites the stage with pulsating rhythms, soulful melodies, and infectious energy.

From legendary icons to rising stars, Reggae Sumfest showcases the diverse spectrum of reggae music, uniting fans from around the globe in a joyous celebration of Jamaica’s rich musical heritage.


Andy Probert - The Wise TravellerAndy Probert is an experienced freelance business travel journalist and PR specialist.